InResidence
InResidence gives meaning to the process - they support curiosity, community, and create sophisticated and thoughtful rugs that elevate any space with an intrinsic quality of beauty. Their rugs are handwoven in India by a team of artisans who have cultivated this craft over generations.
InResidence approached Ciara to create a bespoke visual identity, including a refined logo, typeface, and color palette, as well as creating the brand guidelines, marketing strategy, and client lookbook. Ciara also produced and directed InResidence’s first photoshoot, the images were used to launch the brand's website and bring InResidence to life across multiple touchpoints such as email, social, and client lookbook. The result was greater brand awareness, with significant growth in clients and social following.
Photographer: Jordan Vouga
Digi Tech: Andrew Williams
InResidence approached Ciara to create a bespoke visual identity, including a refined logo, typeface, and color palette, as well as creating the brand guidelines, marketing strategy, and client lookbook. Ciara also produced and directed InResidence’s first photoshoot, the images were used to launch the brand's website and bring InResidence to life across multiple touchpoints such as email, social, and client lookbook. The result was greater brand awareness, with significant growth in clients and social following.
Photographer: Jordan Vouga
Digi Tech: Andrew Williams
Coyuchi
Made from organic latex and cotton, the Coyuchi Organic Serenity Pillow redefines beauty sleep with its innovative design.
The task was to educate and inspire customers with the product launch - Ciara dreamt up a campaign that unified all touchpoints; from email, website, packaging, social, copy, photography, and video. She shared the strategy with the marketing team, opening the door for collaboration and ownership of each channel's execution, and managed the Social Media Manager who worked closely with five influencers to gather dynamic content and encourage community sharing. Ciara also briefed the brand's PR agency on the launch strategy and supplied them with copy and visual assets.
In the end, the pillow became the fastest-selling product in Coyuchi's 29 years of business, even selling out. Ciara’s work encompassed complete ideation, managing the marketing team and freelancers for a cohesive execution, and working closely with the CEO and product development.
DP & Editor: Andrew Price
Assistant Video: Colton Light
The task was to educate and inspire customers with the product launch - Ciara dreamt up a campaign that unified all touchpoints; from email, website, packaging, social, copy, photography, and video. She shared the strategy with the marketing team, opening the door for collaboration and ownership of each channel's execution, and managed the Social Media Manager who worked closely with five influencers to gather dynamic content and encourage community sharing. Ciara also briefed the brand's PR agency on the launch strategy and supplied them with copy and visual assets.
In the end, the pillow became the fastest-selling product in Coyuchi's 29 years of business, even selling out. Ciara’s work encompassed complete ideation, managing the marketing team and freelancers for a cohesive execution, and working closely with the CEO and product development.
DP & Editor: Andrew Price
Assistant Video: Colton Light
Left Music
Left Music is a music publisher with over fifteen years of experience publishing songs globally.
Left Music approached Ciara to create a visual identity for their brand, which had otherwise been word of mouth. Inspired by the songwriters they represent, hand written elements were incorporated, as well as the use of circles, otherwise known as a record. The identity developed was one that was simple but loud. Bold colors, large type, and a concise logo helps Left Music express its left-of-center ideals.
The result was a professional website, business cards, and social elements that allowed Left Music to gain larger commercial opportunities for their artists.
Design Director: Jordan Vouga
Left Music approached Ciara to create a visual identity for their brand, which had otherwise been word of mouth. Inspired by the songwriters they represent, hand written elements were incorporated, as well as the use of circles, otherwise known as a record. The identity developed was one that was simple but loud. Bold colors, large type, and a concise logo helps Left Music express its left-of-center ideals.
The result was a professional website, business cards, and social elements that allowed Left Music to gain larger commercial opportunities for their artists.
Design Director: Jordan Vouga
Juniper Ridge
Juniper Ridge is an natural fragrance company that creates incense, essential oils, tea, soap and body focused products. They wildharvest and distill all the scents from plants native to the western United States.
Juniper Ridge was looking for a way to expand its community, garner content, and build relationships with retail shops. Working closely with the Founder, Ciara dreamt up a California roadtrip- chasing the wildflowers and offering unique activations with different artists and wholesaler accounts. These workshops were open to the public so the brand could conenct with and educate their budding community. After a wildflower camping trip, three highly attended workshops (in which atendees got to leave with their own naturally distilled fragrance from the plants harvest on the camping trip!), and multiple cities - the result was deepened education for retailers, a boom in social growth, multiple blog posts, and tons of new content by way of photography and video.
Video: Candy Mountain Collective
Juniper Ridge was looking for a way to expand its community, garner content, and build relationships with retail shops. Working closely with the Founder, Ciara dreamt up a California roadtrip- chasing the wildflowers and offering unique activations with different artists and wholesaler accounts. These workshops were open to the public so the brand could conenct with and educate their budding community. After a wildflower camping trip, three highly attended workshops (in which atendees got to leave with their own naturally distilled fragrance from the plants harvest on the camping trip!), and multiple cities - the result was deepened education for retailers, a boom in social growth, multiple blog posts, and tons of new content by way of photography and video.
Video: Candy Mountain Collective
Desert & Denim
Hosted by natural fragrance company, Juniper Ridge, Desert & Denim was a men's trade show that focused on quality, ethically-made fashions by international + on-the-rise designers. The event took place in Joshua Tree, CA.
Along with brand identity and marketing, Ciara produced the entire show. She curated 40+ vendors and over 100 trade guests, hosted a show with three bands (of course, none local), a gallery night, and a campfire dinner. She also brought in large sponsorships from Levis to Squarespace, making it the first- and only- year to be a financial success.
Along with brand identity and marketing, Ciara produced the entire show. She curated 40+ vendors and over 100 trade guests, hosted a show with three bands (of course, none local), a gallery night, and a campfire dinner. She also brought in large sponsorships from Levis to Squarespace, making it the first- and only- year to be a financial success.